Perspective is buying Informed Financial Advice Ltd in St Leonards-On-Sea, East Sussex, for an undisclosed sum.

Informed was founded in 2006 and has 480 households as clients and £100 million in Assets Under Management.

Perspective says the deal provides it with further expansion on the South Coast and adds an extra local office on the South Coast, near to existing ones in Eastbourne, Canterbury and Maidstone.

Lancashire-based Perspective has expanded rapidly in the South and in November acquired Goldwyns Wealth Management in Southend-on-Sea, Essex.

Informed is Perspective's 11th acquisition in 2022. For 2023 Perspective says it has its “biggest ever pipeline of acquisitions” both large and small and plans to grow at pace.

Darryl Tribbeck, founder and director of Informed Financial Advice, said: “Due to family obligations and health concerns, I decided the best solution for our clients and staff was to seek a merger with a larger partner who could not only provide access to the next generation of Financial Planners, but also help with the increasing regulatory burden.

“As you can imagine, I have not come to this decision lightly. I spoke with a number of different firms wanting to understand their approach to dealing with clients, what plans they would have for our existing staff and the future of our St Leonards office, things that were very important to me.

“One firm stood out, Perspective Financial Group. On meeting them I soon felt comfortable with their approach, their values, their professionalism, and their commitment to look after clients with as much care and attention to detail as we have done. They are committed to maintaining our St Leonards office as well as retaining, and expanding, our existing staff.

Perspective CEO Ian Wilkinson said: “We are delighted that Darryl Tribbeck chose to become part of us and welcome his team of Financial Planners and administrators to the group.

“2022 has been an outstanding year for us, completing 11 acquisitions, almost one every month. In total, we have added 6 new offices, nearly 2,500 households as clients and £700 million AUM.

“We always put ourselves in our clients’ shoes first and foremost, so our vision and core values are perfectly aligned to the incoming Consumer Duty, as though the new principle was written to match our entire ethos.”