Major platform provider AJ Bell has appointed a new sales director who will work mainly on SIPP products.

Gary Dale joined the firm this week and will be responsible for leading sales at AJ Bell Investcentre, while also working mainly with SIPPs.

Mr Dale will report to AJ Bell Investcentre’s managing director, Fergus Lyons, and he will also work alongside business development director Malcolm Gordon.

He joins the platform provider having previously held senior positions at Old Mutual Wealth and Investec.

Mr Dale said: “I’m delighted to be joining the AJ Bell Investcentre team at a crucial time in their development, as they continue to build their reputation as one of the leading players in the advised market. I’m looking forward to leading the team into our next phase of growth.”

Fergus Lyons said: “Gary’s experience of the adviser market makes him an ideal addition to our team at a time when demand for our platform has never been higher.

“He also understands how advisers are using packaged investment solutions to meet client needs, and this is a new area for our business. We look forward to working with Gary to build on the success and growth we have experienced in recent years.”