Over 40 per cent of financial advisers are failing to use any social media, despite the potential benefits available.
According to Aviva's New Thinking campaign, the most popular network is LinkedIn which is used by 33 per cent of advisers.
However, they are failing to check the site regularly with 18 per cent checking weekly and 22 per cent checking the site less than that.
Twitter and Facebook were used professionally by only 13 per cent of advisers.
However, consumers are increasingly using social media and the Internet when seeking advice which indicates these advisers may be missing an opportunity.
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Some 68 per cent of people search online when making decisions about financial goods and services.
Andy Beswick, intermediary director at Aviva, said: "The research shows that while many advisers use digital and social media to follow key influencers in the industry or for their own research, very few have harnessed this to actively reach new clients or engage with their existing ones.
"Whilst advisers do need to consider the regulator aspects of using digital and social media, this shouldn't discourage them from embracing what is becoming an increasingly bigger part of consumers' lives."
The firm's website www.avivanewthinking.co.uk aims to help advisers understand how they can use digital technology and social media to reach a wider audience. 

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