AXA Wealth saw assets on its Elevate platform rise by 75 per cent to £1.3bn in 2011, according to its full-year report released today.

Total platform assets under administration for the Institute of Financial Planning sponsor firm now stand at £3.5bn.

Total assets under management are £18.9bn, including £9.4bn on its investment company Architas which saw assets increase by 23 per cent.

Mike Kellard, chief executive of AXA Wealth, said: “These results are particularly welcome, given the high volatility in the market and the fact that British investors withdrew a record amount from equity funds last year. AXA Wealth was able to buck this trend and increase its overall assets under management, while enjoying healthy net inflows into its Architas investment funds.”

The firm said it would continue to invest strongly in the Elevate platform in its bid to become a market leading platform and had signed an agreement with wealth management technology provider FNZ.

FNZ is a provider of wealth management technology, transaction and custody services.

AXA Wealth hopes this agreement will allow it deliver a ‘revolution’ in the way investment services are managed and administered online.

Mr Kellard said: “AXA Wealth remains committed to the entire advisory market. But it can’t be all things to all men. We must align their services to those advisers where we believe we can add the most value, with a tailored approach to support different types of adviser.”