AXA Wealth has seen sales on its Elevate platform rise by 14 per cent to £426m in the first quarter of 2012.

The figures were released in the firm’s interim management statement today for the three months to 31 March.

Total platform assets are now £4bn and platform business represents 50 per cent of all individual sales, up from 39 per cent in the same period last year.

The firm also saw strong results on its specialist investment company Architas, which saw assets grow by 37 per cent to £10.7bn.

Overall AXA Wealth assets under management increased from £18.6bn in Q1 2011 to £20.1bn.

Mike Kellard, chief executive of AXA Wealth, said: “AXA Wealth is still experiencing strong appetite from investors who, I believe, can see the long term value in the stock market and in the investment propositions that we offer.”

The firm is optimistic about the future as it believes advisers will look to consolidate client assets on platforms and manage assets holistically and said AXA Wealth was committed to supporting advisers in the new RDR world.

Mr Kellard said: “All the pieces are falling into place to make AXA Wealth the wealth manager of choice for new model advisers who are able to make the RDR transition and can see the opportunities of working with a platform and investment specialists like AXA Wealth.”

These changes include the renaming of Architas funds, a new RDR-focused proposition and the launch of AXA Self Investor, described as an ‘Elevate-built, IFA client investment portal’.