Clifton Asset Management has launched a new investment platform, Viewpoint Portfolio, which is set to provide the foundation for a number of new strategic initiatives by the South-West based financial services provider.

Providing a comprehensive range of product wrappers – SIPPs, ISA, JISA, Offshore Bond & GIA - the platform is open architecture spanning funds, equities, ETFs, investment trusts and bonds.

Clift says Viewpoint Portfolio offers a highly-automated platform which can be tailored to meet specific advisors’ needs.

It also allows investments to be managed by a range of DFMs, with six appointed at the time of launch.

The cloud-based platform is operated by Clifton’s pension provider subsidiary, Morgan Lloyd SIPP Services, which obtained its full platform permissions earlier this year.

After what the firm said was a “rigorous research and due diligence process”, Morgan Lloyd turned to Hubwise’s proprietary technology to support the Viewpoint platform.
 
Viewpoint also provides a telephone-based support team for advisers using the platform.

Access to Viewpoint is via a secure client portal and dashboard and is priced at 0.3% of the portfolio, with a fee cap of £800 per annum.  
 
Morgan Lloyd’s technical director, John Dowding, said: “With ever increasing numbers of IFA’s using Morgan Lloyd for its SIPP and SSAS products, it was a natural evolution to launch our own low-cost investment platform so that IFA’s can easily manage their client portfolios alongside more complex work such as commercial property and SSAS loan-backs.”
 
He added: “Viewpoint Portfolio forms the backbone of further growth and development by the Clifton Wealth Management Group into the fund management sector, so it’s a case of ‘watch this space.”  
 
Hubwise chief executive, Angus Macdonald, said: “We are delighted to be able to assist Morgan Lloyd in launching not just the Viewpoint Portfolio platform itself, but such an important element in Clifton Group’s strategic development.

“We pride ourselves on the usability of our technology and platforms, so often a critical factor in advisor choice and the development of sustainable relationships with both providers and clients.”