Intelliflo’s long-serving chief sales officer Wenda Field is to exit the company to pursue new challenges in a major sales reshuffle for the fintech firm.

The company supports many Financial Planning firms in the UK with Financial Planning and back office software.

Natalie Beer will take over the new role of head of sales to lead company’s new business drive in the UK and will lead the sales and solutions teams.

Gareth Kerr takes the new role of head of sales proposition. He will lead the i4C Cashflow sales team and work with the customer relationship management team led by Richard Wake.

Johann Koch, who joined last year to focus on international expansion, will lead both Natalie and Gareth and be responsible for all UK sales.

Mr Koch said: “Over the last year I’ve been focused on taking Intelliflo’s leading technology into international markets and I now look forward to also working with customers based closer to home."

Wenda Field, who has held several senior roles at Intelliflo, moves on to pursue new challenges, the company said.

Intelliflo CEO Nick Eatock said: “I pass on my sincere and complete thanks to Wenda for her dedication across the years. We recruited Wenda into the business over 13 years ago and she has helped drive the success of Intelliflo to the market leading position we enjoy today. I wish her all the best in her journey ahead.”

Ms Field said: “I’m grateful to Nick for all the opportunities he has given me along the way and I’ll forever cherish the memories and friends I’ve made. I look forward to staying in touch with the team and have every confidence in their continued success in the future.”

The changes were effective from 1 October.