Financial Planners have been advised how blogging can significantly increase referrals to their business by the final speaker at the Accredited Financial Planning Firm's conference.
Daniel Richards from Insight Marketing and website YourIFAapp.co.uk was speaking on how firms can best market their companies.
He gave statistics that companies which blogged once or twice a month had 70 per cent more leads than companies which did not blog. Companies which blogged also saw 50 per cent increases in traffic to their website.
Although many delegates at the conference said they were already using blogs, they were failing to see these type of results. To avoid this, Mr Richards said an easy way to share blogs was via LinkedIn which would share blogs with connections.
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He also spoke at the benefits of firms having a mobile phone app. This was something that not many firms were doing yet which meant it would be "innovative". Apps only needed to be suitable for iOs and Android platforms but did not need to be expensive with costs averaging around £800.
He said the most important things to have on the app was pages from the website which described the firm and its services. This included contact details, calculators, links to blog, market information, meet the team page and client portals.
The second Accredited Financial Planning Firms conference has been running all day with speakers such as Jamie Newell from IFA Solutions and Richard Stradling from Baker Tilly.
In the afternoon there will be a round table session where delegates will break of into groups to focus on six key areas of Financial Planning. This follows feedback from last year's conference that delegates found the round table sessions valuable but would have like more time dedicated to the session.
Financial Planner has been covering the conference all day with coverage on financialplanneronline.co.uk and tweets of sessions via our Twitter feed @FPM_Online. There will also be coverage in Financial Planner magazine.

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