A new discretionary investment management firm has been launched today.

Progeny Asset Management has been set up by Progeny, a multi-service professional platform, and is spearheaded by directors Ian Hooper, Michelle Parkin and Jon Moody, and investment managers Craig Melling and David Battersby.

The company, which also includes investment manager’s assistant Rachel Blythe, will be offering bespoke and model portfolios.

Neil Moles, managing director of Progeny, said: “Progeny Asset Management’s launch is a crucial milestone for Progeny. Their expertise and experience will benefit our wealth management service offerings to our client base.

“Progeny was born out of an ambition to create the first multi-service professional platform designed to match client goals with those of the professionals advising them.”

Ian Hooper, director of Progeny Asset Management, said: “We are delighted to be part of The Progeny Group. Our bespoke investment service will help complement and strengthen the Group’s position to work with high-net-worth families.”

The creators described Progeny Asset Management as having an “independent, personal approach to identify client’s investment objectives and attitudes to risk”.

Progeny comprises an “integrated platform and extensive network” of wealth planners, private client and corporate solicitors, with clients including individuals, families and businesses.

The head office is located in Progeny House, Leeds, while it also has offices in Central London.