Adviser network Openwork and insurer LV= are two of the latest companies to commit to a CII-backed campaign to improve the financial lives of women.

Ahead of International Women's Day on Sunday (8 March), they join 19 other financial organisations in committing to two ‘Insuring Women’s Futures’ pledges.

The ‘Financial Flexible Working’ pledge commits firms to help their colleagues to “understand and manage” the long-term financial implications of flexible working. 

The ‘Inclusive Customer Financial Lives’ pledge commits firms to adopting an inclusive ‘whole customer’ approach, considering the impact of their life circumstances.

Other organisations which has signed up to the pledges include: the ABI, AIG, AON, AXA, the Chartered Insurance Institute, Legal & General, NOW: Pensions, the Personal Finance Society, Scottish Widows, Swiss Re, Vitality and Zurich.

Source: CII

Mark Hartigan, chief executive of LV=, said: “We are committed to action and bringing these pledges alive. We will focus on activity where the most impact can be made to benefit the long-term financial futures for everyone.”

Claire Oldstein, chief marketing officer of Openwork, said: “We are happy to offer our support to this initiative as we work towards meeting holistic needs of customers.”

Sian Fisher, chief executive of the Chartered Insurance Institute, said: “I am pleased to see the number of companies signing up to the Insuring Women’s Futures pledges continuing to grow.

“It is vital that the insurance and personal finance profession works to ensure that at every customer interaction point we adopt an inclusive ‘whole customer’ approach to help them consider the impact of their life circumstances, to empower them to achieve a positive outcome.”