Pershing has announced plans to launch a custodial platform targeting financial advisers and Financial Planning businesses.

The platform, available in October, will provide advisers with a single point of custody and asset administration for all asset classes.

It will be customisable with customisable white-labelled systems and includes an integrated portfolio management system.

Pershing is aiming the platform at those advisers looking to grow their business and who serve investors with complex finances.

Charles van der Merwe, chief executive of Pershing, said: “We believe this segment of the adviser market will benefit most from the changes resulting from the RDR.

“We are well placed to help these advisers grow their businesses because the service offers whole of market, multi-currency, multi-asset class options in an easy to use format.”

Pershing has tested the platform over the past 18 months to check it fully meets the needs of advisers in the UK.

To do this, it partnered with UK adviser firms such as Attivo Financial Services ahead of next month’s full launch.

Attivo says it has already received positive feedback from clients who say the flexibility and fully-integrated nature of the platform is appealing.

Stephen Harper, managing director of Attivo, said: “We wanted to be able to move away from the restricted nature of conventional platforms, have greater operational control and offer a totally transparent service to our clients.”