Prudential’s platform and proposition consultant Allison Fower has joined Alliance Trust Savings as its new chief operating officer.

Her new firm cited her “extensive experience within financial services, particularly in the management and development of Sipp, wrap and pensions initiatives”.

She will take overall day-to-day leadership of Alliance Trust Savings’ operations, change & IT and proposition functions.

Ms Fower was previously head of wealth and pensions at CGI (Logica PLC) and held various roles at Standard Life Assurance, culminating in head of strategic initiatives.

Lee Badger, who has twenty years’ experience in the financial services sector, has been appointed head of intermediary sales. He will work closely with commercial director Ed Carey to maintain and develop adviser relationships and continue to grow the intermediary channel revenue.

He joins Alliance Trust Savings from Axa Life Invest where he spent six years, most recently as UK sales director. His previous roles include sales development manager at Aegon UK and regional sales manager (South West) at The Hartford.

Patrick Mill, chief executive of Alliance Trust Savings, said: “We have achieved a huge amount over the last year: creating an independent board for Alliance Trust Savings, establishing our own executive team, completing the acquisition of Stocktrade and returning to profitability.

“These two senior appointments will help us continue to build on this momentum as we work to develop our services in 2017 and beyond. I am delighted that Allison will be joining my executive team in the newly-created COO role.

“Allison and Lee are key additions to the team and will be crucial in delivering on our ambitious plans to grow assets under administration and cement our position as a leading platform for direct and advised clients.”