Punter Southall Aspire, the investment and savings business, has made a ‘strategic investment’ in Lexikin Limited, a so-called ’digital executor’ business which helps clients store personal details of their life online.

Punter Southall Aspire will become the company’s investment administration platform provider, offering clients investments in ISAs, GIAs and SIPPs, using a range of multi-asset funds administered by Punter Southall Aspire.

Punter will also offer Financial Planning services and advice to Lexikin’s corporate and individual clients on the investment of assets.

Lexikin was founded in 2015 and runs an online digital platform where people can record their assets, wishes, memories and legacies in case of fire, theft or death.

Lexikin’s aim is to become the world’s “number one digital executor,” it says.

The executor firm’s platform allows clients to confidentially record personal assets and then bequeath, insure and invest them. Listed executors can securely access the online ‘digital vault’ following the death of an individual using LexisNexis to prevent fraudulent access.  

The company’s partners include an international network of leading law firms, a global insurance company and charities.

Steve Butler, chief executive of Punter Southall Aspire, will become a non-executive director on Lexikin’s board, providing counsel and guidance.

Punter Southall Aspire says the deal will enable it to expand its investment platform and retail advisory business, established this year with the acquisition of Focus Oxford, a firm of IFAs.

Mr Butler said: “We are delighted to make an investment in Lexikin - an ambitious and innovative technology start-up, which is a great fit for Punter Southall Aspire.

“The company has attracted an impressive number of clients and partnerships in a short time, including law firms, charities and a global insurance company. We’re pleased to be offering investment solutions and advice to help its clients manage their financial lives. We are also excited to be part of Lexikin’s future growth and success.”

Simon Stewart, founder and CEO of Lexikin said, “Lexikin was founded as a result of my own experience when we lost information about my wife’s grandmother’s extraordinary life following her death. 

“As a business, we’re expanding fast and with Punter Southall Aspire’s investment and support, we are confident we can achieve our next phase of growth. Lexikin has clever online ways to bequeath and insure your assets – we will now be able to add smart investment capabilities with dynamic feeds.”