Fintech Moneyinfo, which provides client portals for financial advisers and wealth managers, is to launch an improved client onboarding integration with Seccl, the Octopus-owned embedded investment platform.

The integration will launch next year, making use of Seccl’s API.

The move is designed to give advisers better onboarding for new clients.

The API will allow firms to gather clients’ acceptance of suitability, as well as their acceptance of platform and wrapper T&Cs, saving time on data entry, Seccl says.

Once accepted, the integration will allow Moneyinfo to automate the creation of client accounts and associated products and wrappers on Seccl-powered platforms.

The integration will connect to Moneyinfo’s workflows, allowing advisers and clients to be notified of completed steps via its adviser desktop and mobile app, Moneyinfo says.

Seccl is aiming to connect to more tools from other providers to give advice firms more flexibility and choice in developing their service proposition.

David Ferguson, CEO of Seccl, said: “Moneyinfo is a terrific business that is justifiably well-loved by a range of firms, big and small. This new integration will allow the growing number of shared moneyinfo and Seccl clients to benefit from a lightning-fast and convenient connection between two of their key systems. It’s a great example of the kind of thing that can be built quickly and easily thanks to modern, API-first tech stacks. ”

Tessa Lee, managing director of Moneyinfo, said: "Platforms that only provide valuations into a firm's practice management system or client portal are no longer differentiated. Seccl has been proactive in seeking to address the inefficiencies in the onboarding process, to save time for advisers and create a more engaging experience for investors. We think we’ll see client facing processes continue to shift out of the back office where traditional CRM processes have relied on email and post – and into slick and integrated front-ends; integrations like this are a key driver of that positive change.

“An increasing number of clients are digitally engaged and expect their adviser to make their life as easy as possible. By facilitating the free flow of data from investor to adviser and platform, we can secure information and paperwork, remove re-keying and make onboarding efficient and engaging. This will result in investments hitting the platform more quickly and a reduction in time and cost spent on onboarding clients.”