Treating clients as if they were a family member is one of the keys to retaining them and having long term relationships.

That is the ethos of Paul Lee, a Financial Planner at Lifetime FM in Barnsley, who spoke to Financial Planning Today magazine recently with his top tips on growing a client base.

Mr Lee, who started his finance career with Friends Provident before running his own financial services practice for seven years, said there was “no magic formula” and that new leads come by looking after clients and being professional.

To read Mr Lee’s article in full – including his top 5 client tips - see below for how to view Financial Planning Today magazine online.

Asked what the key was to long term relationships with clients, he said: “Providing an ongoing regular service and providing them with simple straightforward advice and information. I always try and treat every client as if they were a member of my own family and try to become an integral part of their family.

“By presenting information in a simple way means that clients easily understand you, come back to you and are more inclined to refer you on to other people."

Regarding how to convince clients of the merits of Financial Planning, he said: “Showing the client the benefits of face to face advice and planning and not just being a provider of products, my main goal is to focus on the clients life and aspirations and how I can help them make these a reality.”

For the full article click here.

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The new editorially-independent digital magazine has exclusive content produced by a team of experienced financial journalists in London.

Financial Planning Today's second issue includes:

• Entrepreneurial Paraplanner Cathi Harrison on her growing business and her confidence in Paraplanning's future
• Comment on the heated Cashflow Modelling debate from the CISI's Campbell Edgar and Financial Planner Julie Lord
• Insights from PFS chief executive Keith Richard and Succession boss Simon Chamberlain
• Exclusive Report on Platforms post the Cofunds takeover - including Cofunds comments on planners' concerns 
• New Investment and DFM section, with analysis from senior fund managers at Lombard Odier and Architas plus 180+ DFM providers listed
• A special News Report on Sipps after the capital adequacy reforms
• News summaries, company news, professional body events coming up...

And much more too...

The magazine has been launched by Portfolio Publishing, publishers of Financial Planning Today and Sipps Professional websites, both of which carry daily news to thousands of professional financial advisers. 

Financial Planning Today Publisher & Editor Kevin O’Donnell said: “Our first issue was extremely well received and we're delighted to offer the only publication aimed exclusively at professional Financial Planners, Paraplanners and Wealth Managers. Our second issue is packed with features, analysis, comment and business tips. 

"Readers can also click on much of the exclusive content in the magazine to learn more. We believe it's an invaluable read for all professional advisers who want to keep up with their profession and learn from their peers. The emphasis is very much on professional and business growth and readers have told us they value this hugely."

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