Professional advisers' review site VouchedFor has joined forces with global asset manager BlackRock and adviser investment platform Fundment to launch a 2025 Guide to Top Rated Financial Advisers.

The campaign aims to reach more than 3m consumers by sharing positive client advice stories and resources to help people understand the value of professional advice.

The campaign also hopes to provide the adviser community with more resources to support their clients. It will highlight advisers and firms who have received excellent client feedback on the VouchedFor platform. 

The campaign will be featured in The Times in March and The Telegraph in September, making it the largest consumer-facing campaign celebrating the financial advice profession, VouchedFor claims.

Ola Abdul, founder and chief executive of Fundment, said: “VouchedFor’s Top Rated Guide is a fantastic campaign to raise great public awareness of the value of advice, and we’re proud to support it.”

Heather Christie, head of the UK adviser team at BlackRock, said: “The need for financial advice has never been greater. We want to help more consumers understand the fundamentals of investing, and how Financial Planning can help navigate key life events - whatever they may be.”

VouchedFor was bought by fintech and support services firm Fintel, the owner of SimplyBiz and Defaqto, for £7.5m last year.

Fintel said at the time: “We will invest in VouchedFor to grow its market reach; ensuring the UK’s standard bearer for trusted advice can serve every advice business in the UK.”

BlackRock is one of the world’s biggest asset managers with almost 4,000 employees in the UK. It manages 11m UK pension schemes and has £500bn invested in the UK on behalf of it clients.

Fundment is an investment platform for advisers which offers a full range of wrappers, reporting and multi-asset funds.