Assets under management rose 15% to £170bn for Aviva’s wealth arm for the year ended 31 December 2023 despite a drop in net flows.

There is no doubt that the Treasury-backed Women in Finance Charter campaign has been a powerful engine of change when it comes to giving women better representation in senior management roles in financial services.

A record 400 firms have signed up to the Treasury-backed Women in Finance Charter but 14 firms have left the scheme as progress slows.

Aviva has claimed that its adviser platform is now number one in the UK for net flows despite a 5% drop in platform net flows overall.