The number of adults holding an investment product rose to almost four in ten (37%) in 2022, according to the FCA’s Financial Lives survey.

The FCA has today published the latest analysis from its Financial Lives study which surveyed nearly 13,000 across the UK and revealed stark financial differences between urban and rural dwellers.

Some 39% of younger adults aged 25-34 would seek financial advice online and say they would “not need to talk to someone” - underlying a generational gap in the desire to seek financial advice.