Adviser clients say that “reputation and credibility” were their key factors when choosing a financial adviser, according to a national survey of 2,100 consumers.

National IFA Continuum has increased its number of advisers by 15% to 70 over the past year, according to figures released by the company this week.

Plymouth-based national IFA Continuum has reported assets under influence climbed 19% year-on-year to a record £1.814bn at the end of the second quarter of 2023.

National IFA firm Continuum has bolstered its St Albans team with the appointment of retirement specialist adviser Andreas Vazanias.