Wealth manager St James’s Place has entered into its first TV sponsorship deal as it aims to increase its brand awareness.

Wealth manager St James’s Place (SJP) will launch its first ever national TV brand advertising campaign this year to promote the benefits of financial advice.

The Advertising Standards Authority has censured equity release firm Key Retirment Solutions for a TV commercial which featured a cartoon sketch of a couple receiving financial advice.

The FCA is introducing requirements for new screening checks for firms that approve financial adverts to help the regulator crack down on rogue ads.