The FCA has threatened to crack down on influencers and finance firms that publish financial promotions on social media platforms that are not fair and clear.

I was taken aback this week while watching the FCA’s virtual Annual Meeting by the strength of criticism by the FCA of Google and other search engines for failing to stem the tide of bogus financial advertising and the heartache and compensation bills that follow in its wake.

New research has revealed that parents have been the key savings ‘influencers’ for 21m Britons who have learned long-term habits from their parents.