Over half (53%) of internet users do not trust financial adverts displayed by search engines, according to a new report.

Google is to make it harder for non-FCA authorised firms to advertise financial products in the UK without advance verification.

I was taken aback this week while watching the FCA’s virtual Annual Meeting by the strength of criticism by the FCA of Google and other search engines for failing to stem the tide of bogus financial advertising and the heartache and compensation bills that follow in its wake.