There was a sharp fall in profits at Aberdeen Adviser in 2025 which the company blamed on “strategic repricing.”
Adjusted operating profits at the business fell by almost a third, 32%, falling from £126m in 2024 to £86m last year.
Jason Windsor, chief executive officer at Aberdeen Group, said: “As expected, last year’s strategic repricing impacted profitability in Adviser.”
He said the business has “made progress,” pointing to the fact that net outflows almost halved year on year, and he claimed that client service had improved.
He added: “We still have more to do, and our focus remains on returning to growth as quickly as possible.”
Aberdeen Adviser’s AUMA rose to £80.4bn, up from £75.2bn in 2024, which the firm said was driven by positive markets.
It reported a 44% improvement in net outflows to £2.2bn from the previous year’s £3.9bn outflow. It said the figures reflected the repricing, continued focus on service and client proposition enhancements.
Aberdeen said it now expects the Adviser business to return to positive net flows in 2026, with a £1bn net inflow target set for 2027. The figures were published today as part of the Aberdeen Group’s full year results for 2025.
The group reported a 4% rise in adjusted operating profit for 2025 to £264m, up from £255m a year earlier.
The company reported strong growth at its interactive investor business with adjusted operating profit up 34% “reflecting an excellent year of growth.”
Adjusted net operating revenue at interactive investor was up 19%, with a 44% increase in trading revenues, 17% increase in treasury income and 3% increase in subscription revenue.
Mr Windsor said: “ii is one of the UK’s most exciting Fintechs, with strong growth in customers and profits testament to its competitiveness. With higher customer engagement, a pipeline of proposition enhancements and our compelling price point, we see significant opportunities for future growth.”
Aberdeen’s investments business posted a 5% increase in adjusted operating profit, “with revenues impacted by asset mix.” In its Institutional & Retail Wealth business, gross flows (excluding liquidity) strengthened by more than 50% the firm said, with improved investment performance.
Mr Windsor added: “Our efforts over the last twelve months mean Aberdeen is in much better shape as we pursue our ambition to be the UK’s leading Wealth & Investments group.
“We have entered 2026 with momentum and remain firmly focused on delivering our 2026 Group targets and sustainable growth beyond this.”