Chartered Planner Attivo appoints new marketing officer
Fast-growing Chartered Financial Planning firm Attivo has appointed Fiona Prendergast as its chief marketing officer, to lead marketing and communications to enhance the Attivo brand and drive growth.
She joins from a FinTech business and has more than 25 years of experience.
Ms Prendergast has worked in a variety of sectors and companies including within multinational technology firms and a global retail bank. She has also worked successfully with SMEs and global enterprises on digital transformation and multi-channel marketing solutions. She is a Fellow of the Chartered Institute of Marketing.
She said: “I have joined a business which values its customers, business partners, and people so highly that it invests in all areas to optimise their respective experiences and results. We have big plans for the future and I’m excited to get started.”
Stephen Harper, chairman, Attivo said: “Fiona’s passion, energy, and wealth of experience will be a great addition to the business.”
He said Financial Planning has never been more valuable for the company’s clients. “2025 is set to be a year of accelerated growth for Attivo, and Fiona’s place on the leadership team will help us fulfil our ambitions as a business.”
Attivo was founded in 2005 and provides lifestyle Financial Planning to businesses and individuals. In the last 10 years, the firm has acquired more than 40 Financial Planning businesses and is headquartered in Cheltenham, with offices in London, Cardiff, Liverpool, Darlington, Harrogate, and Newbury.
The business appointed new chief executive Jo French in October. She joined from Schroders, where she was business transformation director.
In 2023 it recruited former England World Cup rugby hero Jonny Wilkinson as a lifestyle ambassador. Mr Wilkinson was charged with coaching the Attivo team on how to have the best and most open conversations with clients.