Pensions provider The Embark Group has hired Jon Haslam as its new head of platform sales.

Mr Haslam, who has extensive experience in the platform sector, will promote the Embark platform to financial advisers and intermediaries. He has also worked in the financial services industry for over 28 years, most recently in business development and sales roles with AXA and its Elevate platform (now owned by Standard Life).

Mark Hopcroft, managing director, group distribution said: “We are thrilled Jon is joining the team. The Embark platform is set to materially disrupt the current platform market. It will enable financial advisers to address the advice gap through cutting edge, reliable technology.

“Jon is a key addition to our sales force and brings with him solid background in the industry. His extensive expertise is exactly what the business needs to support our ground-breaking new platform proposition.”

The pensions provider recently acquired discretionary investment analysts DISCUS via the Adviser Centre, its online adviser research business.

DISCUS joins Embark’s existing portfolio of investment insight and research businesses. Each focuses on assisting the financial adviser community with the selection of appropriate investment solutions.