The Financial Planning profession is set for a “golden age” of growth, Ben Goss, the CEO of planning fintech firm Dynamic Planner has predicted.

Mr Goss, speaking at his company’s annual conference today, said a combination of demand, regulation and technology were providing the fuel for historic growth in Financial Planning.

He told the conference: “We are on the cusp of a golden age for the Financial Planning industry, with a mixture of demand, regulation and technology providing the backdrop against which financial advice and planning is made more accessible than ever before.”

Speaking at the firm’s 10th annual conference, Mr Goss continued: “More than four million people took financial advice in 2020, growing rapidly year-on-year as people considered their priorities as well as their portfolios during the pandemic.

“The regulator and the Treasury both want to see more people accessing the financial advice they need to make long term investment decisions, and combined with the huge adoption of internet and video communication over the last two years, advice firms with the right systems now have an unprecedented opportunity.”

Mr Goss added, however, that challenges remained for the profession including coping with the new FCA Consumer Duty and fragmented systems.

Mr Goss said his firm planned over the coming weeks to launch new innovations to, “ensure that firms thrive in the hybrid world.”

Among the plans are better client profiling and engagement via a white-labelled app called ‘Client Access’; an Open API programme to make it easier for third party firms to integrate with Dynamic Planner (the first integration will be with Time4Advice’s Curo CRM) and beefed up Target Market Product and Platform Research.

Dynamic Planner provides Financial Planning and cashflow software. It is used by managers to risk profile or target more than £250bn of investments.