Hargreaves Lansdown, the Bristol-based investment and wealth management business with 1.2m clients, has selected the German software provider Aixigo AG as its fintech partner for its new advisory processes.

HL has chosen Aixigo AG to provide a client-focused, multi-channel advisory system to support its advisers in their daily work with clients. 

Aixigo says it will support Hargreaves Lansdown’s expanding advisory service and HL’s financial advisers, some of whom are qualified as Financial Planners.

The system brings a great degree of automation in the ‘new business onboarding process.’ It also provides portfolio analyses for clients selecting regular advisory reviews and enhances compliant MIFID II reporting, says Aixigo.

Ross McLachlan, head of advisory operations of Hargreaves Lansdown, said: “As financial products and markets become more complex, using technology to reduce some of the complexities and streamline the advice process will improve the client experience.

“We are delighted to be working with Aixigo to make things easier for clients.”

Tobias Haustein, chief technology officer of aixigo, said: “Hargreaves Lansdown is a fantastic company with an inspiring vision for the future of the advisory business. We are pleased to support Hargreaves Lansdown in realising this vision.”

Aixigo provides API-based software platform for wealth management, advisory solutions, portfolio analysis and portfolio risk management. Clients include BNP Paribas, Commerzbank and Bank Vontobel.