At the January Chester and North Wales Branch Meeting, all thoughts were on the year ahead.
The IFP's Sam Rees-Adams gave a demo of the IFP's online CPD system and talked about what the IFP looks for when conducting a CPD audit. The Branch Chairman, John Fachiri CFPCM, confirmed that using the system had made his life much easier and when he received an audit request it was no problem to comply.
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John then introduced a competition that centred around which branch member best promotes their business in the media and encouraged all to take part.
Sponsored by Thesis, the competition runs until September, giving plenty of time to build in some really good stuff to existing marketing plans.
He stressed the benefits were actually to your day to day business and if you won it would be a bonus rather than the whole point of the exercise. Anything that raises your profile locally and gets you on to journalists' radar can only be a good thing.
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As well as generating new business it can reassure existing clients as it enables you to build up the marketing section of your website. The competition is exclusive to Chester branch members and the winner will enjoy a half day's consultancy with PR company MRM.