Since launching Wayfinder in July, the IFP has extended the reach of its consumer brand into Facebook and Twitter.
Wayfinder has had its own Facebook page since August and last month the IFP added to this by launching @WayfinderIFP on Twitter. The IFP is using this to build a following of consumers with an interest in Financial Planning, helping them to understand more about good Financial Planning and sound professional advice.
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Sue Whitbread, IFP communications director, said: "With Financial Planning Week coming soon, this is the perfect time to reach consumers via social media. It's an exciting development for the IFP and one we're hoping members will support. By copying in Wayfinder when releasing blogs, articles or tips, we can all promote
the great work Financial Planners do."