The Institute of Financial Planning's is holding its first social media conference for Financial Planners in London today.
The full-day conference will be held at the America Square Conference Centre in the City of London.
It will inform delegates of why social media is so vital in business, how to add a personal touch to marketing, best practice strategies and defining goals and objectives.
Financial Planner will be tweeting live from the conference via our Twitter feed @FPM_Online and uploading news coverage onto financialplanneronline.co.uk To follow the conference on Twitter, use the hashtag #ifpsocialmedia.
It will also be posting the results of a survey into social media usage of Financial Planners conducted by FSM UK.
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The decision to hold the conference follows feedback from last year's IFP annual conference where delegates expressed a desire to learn more about social media.
Speakers include Justine Priestley from Really Bright Media who will be speaking on utilising social media to showcase your business and Ms Greenwood on integrating social media into your business with care. She will also be talking about social media strategies and compliance.
Other speakers include Philip Calvert from LifeTalk (formerly IFA Life) on LinkedIn essentials and Morris Pentel from Customer Experience Foundation on using social media via mobile phones and tablets.
Sessions will split into two tracks to ensure both beginners and experienced users of social media can benefit from the day.
Nick Cann, chief executive of the IFP, said: "Many IFP members are already highly engaged with social media and seeing positive results. As social media evolves and consumer behaviour changes it is really important to consider strategies that allow you to be seen as a centre of influence online in the areas that you operate."
The conference qualifies for six hours of CPD.

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