Social media expert Bridget Greenwood has suggested Financial Planners can separate Twitter followers into lists to target different audiences.
Ms Greenwood, president of Financial Social Media UK, speaking at the IFP's first social media conference says lists can break down into groups and filter your content.
Following up on a questions from delegate and Financial Planner David Crozier CFP^CM on how to best filter Twitter content, Ms Greenwood suggested filtering using lists and Hootsuite.
Hootsuite is a social media tool where users can group followers into categories such as 'Financial Planners', 'Organisations' and 'Solictors' and see messages from these users in separate lists. 
On Twitters, users can make up to 20 lists with 500 followers in each.
However, it is not possible for users to target their messages directly at certain lists as this would "go against everything Twitter stands for", ie the public nature of the site. 
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She also warned about using automation tools. These can schedule tweets to go out at certain times of the day and there are tools which can schedule up to 200 tweets in advance. The benefits of this is that it saves time and enables users to post tweets on topics multiple times, especially if there are new followers who may not have seen the original post.
The problem was that followers who have been following for a while may get annoyed at seeing tweets multiple times when they have already read it. They may often recognise that tweets are being posted automatically which can come across as insincere and manufactured.
The full-day conference is looking at why social media is vital in business, how to add a personal touch to marketing, best practice strategies and defining goals and objectives.
Financial Planner will be tweeting live from the conference on Twitter @FPM_Online and running regularly updated news coverage onto financialplanneronline.co.uk To follow the conference on Twitter, use the hashtag #ifpsocialmedia.
Speakers at the event will include Justine Priestley from Really Bright Media who will be speaking on utilising social media to showcase your business, Bridget Greenwood on integrating social media into your business with care and Abbie Tanner of A Business Innovation.
Other speakers will include Philip Calvert from LifeTalk (formerly IFA Life) on LinkedIn essentials and Morris Pentel from Customer Experience Foundation on using social media via mobile phones and tablets.
The conference qualifies for six hours of CPD.

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