Growing national adviser Loyal North has acquired Financial Planning firm Quay Financial Planning in Kings Lynn to expand its reach in the east of England.

Quay Financial Planning will join Loyal North’s regional hub, GPFM Chartered Financial Planners in Hertfordshire however the Kings Lynn office will be retained.

The deal, for an undisclosed sum, is the second this month for Loyal North which acquired Paul Wallis Financial Solutions, run by Chartered Financial Planner Paul Wallis, earlier in August to expand its presence in the South East. The Kent-based business joins Loyal North’s regional firm, H&D Financial Planning, based in Maidstone, Kent.

As part of the Quay deal, Chartered Financial Planner Katie Hately FPFS will join GPFM as a senior Financial Planner and will continue to lead Quay’s team of experienced staff. 

Ms Hately, principal of Quay, said: “Our business prides itself on providing excellent Financial Planning and putting our clients at the heart of the business, and that is why the team at GPFM, and the personalised and regionalised approach of Loyal North made them the perfect partners for us.”

GPFM joint managing directors Scott Atkinson and Simon Frost of GPFM said in a statement: “We are both thrilled to welcome Katie and the Quay team to GPFM Chartered Financial Planners and the wider Loyal North group.

“This acquisition marks a further step in our growth plans for Loyal North in the east of England. Katie has built an excellent business and we are looking forward to driving the next phase of growth for our combined businesses.”

Debbie Dry, group acquisition director of Loyal North, said: “Katie and the Quay team are a great addition to our group and to GPFM. We look forward to supporting these businesses as they grow and build on the excellent service they provide to clients.”

Loyal North manages over £1.6billion in client wealth nationally and was created with the aim of “building the UK’s best Financial Planning service." The group acquires firms with a strong local presence and leaves the day-to-day management and regulatory responsibility in the hands of local teams, who can retain participation in the ownership of the business, Loyal North says.