Former Institute of Financial Planning President Julie Lord writes in her latest column for Financial Planning Today magazine that planners are facing a challenge to serve an increasing number of clients aged 80 and above.

Read on for her thoughts below.

When I first started working in the financial world, my clients were either the same age as me or just retired.

Now many of those retirees are in their 80s and 90s and need a different kind of service, that takes account of age related issues.

A number of our clients are currently in hospital or care facilities and this number looks like it might rise over the next few months.

We now seldom see some of our oldest and most dear clients because they are confined to bed or live in care homes and we have to deal with their children or their attorneys or in one difficult situation, with the court of protection.

If we want to future-proof our businesses we have to adapt our businesses to ensure that we can serve elderly clients effectively.

For the article in full click HERE for the latest issue of Financial Planning Today magazine and turn to page 25.

The latest issue of Financial Planning Today, our new 40-page magazine for Financial Planners and Paraplanners, is now live online to all readers.  

The new publication features exclusive content, including contributions from leading figures in the worlds of Financial Planning, Paraplanning and Wealth Management, plus features and insights produced by experienced financial journalists.

You can read it HERE or click on the cover below.

Financial Planning Today's latest issue highlights include:

• An exclusive Special Report on the state and health of the Financial Planning profession using data from our readers, with analysis from leading Financial Planners

• Financial Planner Craig Chapman reveals his client prospecting and loyalty tips

• Columns from high profile planner Julie Lord, PFS chief executive Keith Richards, CISI head of Financial Planning Campbell Edgar, plus expert commentary from John Chatfeild-Roberts of Jupiter and Richard Stone, chief executive of The Share Centre

• New Investment and DFM section with 180+ DFM providers listed plus DFM updates

• Plus, Planner Casebook, Inside My Business with Unividual, Financial Planning and Paraplanning news and much more

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Financial Planning Today Publisher and Editor Kevin O’Donnell said: “We're delighted to make available issue 7 and we hope the content will be invaluable to professionals. There is a wealth of insight, expert knowledge sharing, news and comment plus many busness tips and ideas to help Financial Planners do an even better job and build on their professionalism.

"We have designed Financial Planning Today magazine to be an essential publication for all professional Financial Planners, Paraplanners and Wealth Managers."

For editorial enquiries please contact: This email address is being protected from spambots. You need JavaScript enabled to view it.. For advertising enquiries, including recruitment advertising, please contact: This email address is being protected from spambots. You need JavaScript enabled to view it. or 01895 678629.