Financial services company Mazars, which has a substantial UK Financial Planning arm, has launched a global rebrand.

In the UK the company offers accountancy and tax advice and is also a top 10 Financial Planning firm.

The company, headquartered in France, says the rebrand is designed to unite the global business which employs more than 40,000 people worldwide and operates in over 90 countries and territories.

In the UK, Mazars employs over 2,300 people in 15 locations and advises individuals, SMEs, mid-caps and multi-national firms as well as start-ups and public sector organisations.

The majority of the firm’s Financial Planners hold either Certified Financial Planner (CFP) status or are Chartered Financial Planners

Mazar’s Financial Planners use cashflow modelling and focus on retirement and wealth planning.

The firm said that it had doubled in size over the past 10 years and now was the right time to rebrand to bring together the firm’s expanding global businesses.

Hervé Hélias, chief executive and chairman of Mazars Group, said: “I’m very excited to reveal our new brand identity and positioning, after two years of deep and broad consultation with our partners, employees, clients and stakeholders.

“It reflects who we are today and confirms our aspirations for the type of firm we want to be in the future.”

The firm was founded by Robert Mazars who set up his accountancy firm in Rouen, France, in 1945.