Expanding Financial Planner and wealth manager MKC Wealth has acquired £120m AUA adviser Yodelar Investments Ltd and online platform Yodelar.com for an undisclosed amount.
MKC Wealth will retain the Yodelar.com brand while Yodelar Investment Ltd will operate under the MKC Wealth brand.
Yodelar.com was set up in 2017 as an online platform providing fund performance information and analysis to prospective investors.
Yodelar Investments Ltd was set up in 2019 in response to the demand for advice from the clients of Yodelar. It has a team of six people, including three financial advisers, delivering advice to HNW clients through video calls and over the phone. The business has £120m of AUA and 270 clients.
Roy Devine, director at Yodelar Investments, said: “We have seen such strong demand for advice from clients via Yodelar.com that we felt we needed to find a larger firm to merge with. We also wanted to find a home for the Yodelar Investments team where we could be confident that they would thrive and be supported.”
Sean Deery, who joins MKC Wealth as head of Yodelar.com said: “A large proportion of those that see value in Yodelar, and their data analysis, are non-restricted financial advisers as well as high net worth investors."
Dominic Rose, CEO of MKC Wealth said: “This is a particularly exciting transaction for us as not only do we have some more great people joining us, but we now have the online business of Yodelar.com which is growing incredibly fast, generating significant numbers of new advice enquiries that we can support via our Financial Planning team.”
Yodelar is MKC Wealth's third acquisition of 2025, bringing the total AUA to £2.5bn.
MKC, backed by private equity firm Cabot Square Capital, has acquired several Financial Planning firms in recent years including Stockport-based IFA Warr & Co Independent Financial Advisers and Halstead Independent Financial Management of Urmston, Manchester in November 2024.
In May it acquired two adviser firms: Dartford-based Gibson Lamb and Mulberry Financial of Macclesfield for undisclosed sums.
In February it acquired London-based Financial Planning Firm Wealth for Women for an undisclosed sum and in December 2023 it acquired Buxton-based Crescent Independent and the client base of Bury-based IFA Christine Brearley.
