Prudential has seen a 17 per cent rise in new business profit, up from £194m to £227m.
The firm, a sponsor of the Institute of Financial Planning, announced the figures in its Q3 results today.
Total sales were up eight per cent from £569m to £617m which the company put down to higher sales of individual annuities, with profits bonds and bulk annuities. Individual annuity sales rose 25 per cent to £166m. However, these were partly offset by lower sales of corporate pensions.
Corporate pensions were down 22 per cent to £148m although the firm said 2011 has been particularly high due to new defined contribution members joining Prudential schemes.
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Onshore bond sales rose by 27 per cent to £161m including with profits bond sales of £152m, an increase of 36 per cent.
The firm said it expected bond sales would be hit by the implementation of the RDR.
It said: "This is likely to lead to some short-term dislocation in the market. While our business is on track to be ready for the onset of RDR, we expect investment bond sales, in particular, to be impacted in the latter part of 2012 and into 2013 as distributors adapt to the new regulatory environment."
UK net retail inflows into M&G, which was acquired by Prudential in 1999 and is the UK's largest retail fund manager, slowed in the third quarter to £0.5bn due to a decision in July to slow the inflow of new money into two market-leading UK corporate bond funds. Prudential said it expected this decision would mean more slow growth in the future.