Shane Mullins has urged that the financial services industry needs to put trust at the forefront of its agenda as he publicly launched his Institute of Financial Planning-supported Question of Trust campaign.
At a media briefing today, Mr Mullins, managing director of Nottinghamshire-based Accredited Financial Planning Firm Fiscal Engineers, spoke of the results and findings of research conducted by the campaign and YouGov.

The Question of Trust campaign aims to increase trust within the financial services.

Mr Mullins was accompanied by Nick Cann, chief executive of the IFP, Professor Christine Ennew from the University of Nottingham and Keith Tondeur, chief executive of Credit Action.


Mr Mullins said: "All it takes for mistrust to thrive is for good men and women to do nothing. Today we have the opportunity to make our presence felt.

"Trust must be on the agenda of every board responsible for a financial services firm."

Prof Ennew then spoke about her work on the Financial Services Research Forum which has found consumers have high levels of 'forced trust'.

This high level of forced trust meant consumers had reduced levels of product consumption and product holdings. This meant they were less protected and would be more dependent on government welfare. 

The campaign will now be working on increasing publicity and ensuring it is listened to by the industry.