A new simplified advice service to be launched by Intelliflo will be “a form of robo-advice” for advisers.

The company said its ‘digital advice portal’, which will be embedded in its existing Personal Finance Portal, will enable advisers to service a broad base of clients, regardless of the size of their assets. It will be launched in Q2 2016.
Nick Eatock, Intelliflo’s executive chairman, said: “It’s a form of robo-advice that keeps the adviser central to the process. We have set up a working group with a number of adviser firms to help design the solution effectively.”
Intelliflo has begun the design and build process with a range of third party providers with “a view to providing access to configurable trading capability initially for investment and protection products, utilising investment risk profiling and several pre-defined investment portfolios”.
Mr Eatock said: “The Government has already set out its commitment to opening up advice for consumers with low value assets.
“Our new service will aim to equip advisers with the tools to offer an automated function for people who want access to protection and investment solutions at low cost while ensuring that those who would benefit from personalised advice are identified and offered assistance.”
The portal will help to construct bespoke risk-rated portfolios by advisers for their own clients specifically, the firm said.
There will be a ‘red flag’ system to show clients with high value assets or requirements that are not straight-forward, automatically directing them to their adviser to seek more personal advice.
Pre-registration for the service is available now for existing clients.
The firm said in a statement: “This will provide insights into what’s being developed and enable advisers to help influence it, as well as putting them in prime position for the first wave of releases.”