Chartered Financial Planning firm The Private Office has merged its Savings Champion arm into its main website and is to retire the Savings Champion brand later this week.

Savings Champion is a sister company of The Private Office, with the two linked since the launch of the savings brand in 2011.

The Savings Champion website, which provides 'best buy' savings rates and other financial guidance, will close in its current form on 19 December, when its services will be merged into The Private Office’s website.

The Private Office website will continue to offer the best buy tables facility and savings news articles previously offered by The Savings Champion.

Anna Bowes, principal of The Savings Champion, will remain with The Private Office and will be offering Financial Planning and investment services from within the parent company.

She said: “While we are sad to see the Savings Champion brand go, the good news is that our expertise and accessibility remains unchanged.”

The Private Office is a Chartered Financial planning firm head quartered in Leeds where it was founded in 2008. The firm also has offices in London and Bath and acts for 4,000 individuals, business, charities and trusts. The firm has 225 staff, of which 52 are advisers, and manages over £2.5bn of client funds.

The Private Office has an annual turnover of over £20m and plans to increase this to more than £50m in the next five years.