This new appointment “further supports the international growth objectives in Hong Kong and key regions across Asia Pacific for the CII”, the body says.

Mr Siu has more than 30 years’ experience in both the general insurance and Financial Planning.

He is joining the CII most recently from Standard Life, where he fulfilled various roles including director of alternative distribution, sales director, and regional sales director.

Reporting directly to the CII’s managing director and CEO of the Personal Finance Society, Keith Richards, he will be leading the CII-HK team to deliver “broad engagement and growth of CII membership in both the domestic and international markets throughout the region, as well as strengthening established relationships in this part of the world”.  

Mr Richards said: “We are really pleased to have Kenny joining us at such a strategically important time when positive growth potential across the region is being aligned to the raising of professional standards.

“He brings with him a wealth of experience and insights into the general insurance and Financial Planning professions and will be a true asset to the CII during our global expansion.”

“With an ever-increasing need for highly qualified financial services experts across the whole of the Asia Pacific region, Kenny will play a crucial role in ensuring that our members receive access to the training and qualifications that they need, whilst delivering the professional standards message of the CII to potential members and organisations.”

Mr Siu said: “I am delighted to be joining an organisation for which I have personally respected for over two decades, and equally look forward to supporting a profession that I am passionate about and have always been proud to serve in.

“The power of Insurance and Financial Planning plays a profound role in society and I look forward to playing a part in the further evolution of the profession.”