He will be responsible for ensuring Hornbuckle Mitchell’s current range meets advisers’ needs as well as for developing the new ‘eSipp’ proposition.

The new eSipp is expected to be launched by the Institute of Financial Planning sponsor in late 2012 / early 2013 and follows increased online functionality being made available to advisers this year as a result of new systems being introduced.

The firm is keen for the new eSipp to be established as a leading option in the eSipp market.

Mr MacSporran joins Hornbuckle Mitchell from Aviva and has 13 years of experience in the financial services industry.

He said: “I am delighted to be joining Hornbuckle Mitchell at such an exciting stage of their development. I am passionate about making a difference for financial advisers and customers and relish the challenge of designing and developing new online propostions.”

Stewart Dick, head of sales, said: “The Sipp market has enjoyed widespread growth, as has the Ssas market, albeit on a lesser scale.

“Hornbuckle Mitchell is always looking at new ways to offer advisers the most comprehensive range of options available.”