As part of the changes, Jim Kelly, group business development director, will leave Sesame Bankhall but intends to continue to be involved in the financial services sector.

Mr Howells will move from his current role as managing director of Sesame Network to become Sesame Bankhall Group’s chief operating officer.

He will oversee the delivery of services to 11,000 advisers and will be responsible for the development of IT and digital and data systems.

Mr Liston, currently managing director of Bankhall and PMS Mortgage Club, becomes Sesame Bankhall Group’s new managing director for distribution.

His role will include responsibility for Sesame Network, marketing and events teams. He will also lead relationship management and client engagement activity across the group’s three brands: Sesame, Bankhall, and PMS.

Both will continue to report to Sesame Bankhall Group’s CEO Michele Golunska.

Ms Golunska said: “Our group is a market leader by successfully building strong relationships with over 11,000 mortgage, protection, and wealth advisers across the UK. Moving forward, businesses need to be agile in an environment that will be defined by changing consumer needs, behaviours, and engagement. Our purpose and goal is to help bring greater resilience and profitable growth to advisory firms, who themselves continue to focus on delivering good customer outcomes.

“To achieve this, we’ll broaden the suite of propositions we offer and further expand our consultancy support, to help firms run more successful businesses that are compliant, efficient, and digitally enabled. All of this is underpinned by strong partner relationships and client engagement.

“Today’s changes are an important step in helping Sesame Bankhall Group to realise its future ambitions, and I would like to congratulate Richard and Ross on their expanded roles. I would also like to thank Jim for the valuable contribution he’s made during his time with the business, and we wish him well for the future.”