The launch aims to improve service and lower costs for its sister Financial Planning business Brunel Capital Partners and other Financial Planning firms with a fully integrated investment and technology proposition.
The new platform has an open-AIP construction to allow it to more easily connect with third-party systems and tools and Financial Planners can also make use of an Intelligent Office integration.
It is powered by Octopus Group-owned custodian and technology provider Seccl.
Seccl will provide custody for the assets managed on the platform, as well as acting as ISA manager.
Investing via the new platform is priced at 0.22% on client portfolios up to £1m, with no further charge on assets above that threshold, capping the client’s charge at £2,200 a year.
IronBright was founded in 2017 by the team at Financial Planning firm Brunel Capital Partners to provide a “sensibly priced managed portfolio service” to its client base. It now manages around £150m of assets.
The Financial Planning firm said today’s platform launch “marks the latest step in a journey to take control of their overall client service proposition.”
The platform is already being used by Brunel, as well as Pilgrim Financial Planning, the Wells-based advice firm it acquired in 2016. IronBright is also in discussion with “a number” of other firms looking to licence it on a white-label basis.
Damien Rylett, CEO of IronBright Investment Management, said: “We launched IronBright to provide an easy-to-understand investment proposition for the clients of Brunel Capital Partners. Today’s platform launch marks the next logical step, allowing us to own and improve another key part of the overall client journey.
“After growing increasingly frustrated with the clunky, inflexible and inefficient technology of existing platforms, we jumped at the opportunity to run our own platform on cutting edge tech. It goes to show that you no longer have to be a large national network to take ownership of these areas – and I’d strongly encourage it to other ambitious firms looking to future-proof their operation.”