Steve Braidford, managing director of Sandringham Financial Partners, said:"We wanted to have a name which was memorable, whilst conveying the essence of the Sandringham Partners ethos in terms of integrity, service and value.
"Obviously Sandringham is still going through the FSA approval process and the launch date is subject to the timing of regulatory approval, however we are already receiving increasing interest from advisers so it is important to announce the name now."

Ken Davy said: "Sandringham Financial Partners will be a name that engenders trust amongst the public and we are working hard to create the right kind of brand and material which advisers can use with their clients to demonstrate their capabilities and professional standing. We aim to build a business where advisers can manage their client relationships with the confidence that they are being supported by a national brand which works to ensure that it produces customer friendly material which is informative, easy to read and reinforces the value of financial advice."
Steve Braidford said that each Sandringham Partner would benefit from the scale of Sandringham at the outset when it comes to marketing and technology.
He said: “Many of the old, established and outdated national models do little to help advisers grow their business and make the administration far more burdensome than it needs to be. Sandringham is built on the new model, with up to date technology integrated at the heart of the business.
"The investment we have made into this aspect of the business should see advisers able to operate in a more effective way and create time in their diaries to do more of the work which generates income for them. This is a new model national for a new era and we are confident that it will eclipse each and every proposition that currently exists”.