The new service is a digital platform designed to support financial wellbeing and pensions education.

Pilot events for the new service reached an audience of over 3,500 consumers.

Pension Geeks, which is owned by Aegon, is the founder of the annual Pension Awareness Week which will celebrate its 10th anniversary this year in September.

Pension Geeks TV (PGTV) content is available on-demand for members to catch up with via the PGTV platform.

Recent TV topics included 'Managing your money in uncertain times', 'Where is my money invested?' and 'What is responsible investing?' - a show hosted in partnership with Make My Money Matter, a campaign that believes pension investments should have a positive impact on the planet.

Aegon members will be invited to view regular PGTV shows in 2023. During these sessions, the Pension Geeks will be joined by experts from Aegon and the wider sector. The aim will be to improve people’s understanding of money and the value of employer benefits.

Aegon is also hosting ‘How to’ webinars – live events to help people boost engagement. These will be based on experience from the Pension Geeks TV sessions.

Rachel Parkinson, head geek at Pension Geeks, said: “We're on a crusade to help employees get to grips with their pension and feel more in control of their money. Pension Geeks TV is the ideal platform to provide crucial financial content and to truly connect with people. It's been created and will continue to be enhanced based on feedback from the hundreds of thousands of people we've engaged with through our workplace activities and the Pension Awareness Campaign which takes place in September.

“We want all workplaces to tune into us. We’re proud to have created PGTV which is a truly unique member experience – there’s nothing in the market quite like this. Our programming has just started, we’ve got more exciting things to come in the way of supporting employees, watch this space!”

Andy Manson, chief marketing officer Aegon UK, said: “It is two years since Aegon bought Pension Geeks and in that time the team have been hard at work building what we believe is a game changing financial education proposition. We expect Pension Geeks TV to transform our customers’ understanding of their pensions and provide employers with a unique way to engage colleagues with their benefits.

“The launch of PGTV is a major milestone and we have been blown away by the level of engagement with the shows. We’re excited to build on this as we work towards our vision of providing a truly personalised, educational member experience.”

• Pensions Geeks website can be viewed here: pensiongeeks.com