Financial Planning Week 2012 is the campaign organised by the IFP and its members to raise awareness of Financial Planning directly with consumers.
This year the week starts on 26 November. In the recent IFP member survey 59 per cent of respondents felt that this was an important campaign for the IFP to run.
Hopefully this year even more members will get involved and support the campaign with activities such as offering free financial surgeries for a limited period, supporting PR campaigns and writing articles and blogs for the media.
Real success happens when consumers are prompted to take
action as a result of activities organised during the week. The more that firms engage directly the more likely this is to happen.
Sue Whitbread, IFP communications director said: "Member involvement is essential for success. Not only will it help spread the message of what real Financial Planning is all about, but it's a great way for firms to promote themselves."
