The firm says its new Timeline Platform will provide an “integrated ecosystem built for modern financial advisers.”

The company says it will not be another “me too” platform.

The platform is currently in Beta testing format but the firm has invited advisers to register their interest. Full details of the platform have yet to be released.

Confirmation of the launch of the new platform came this week at the firm’s Adviser 3.0 conference in London.

Timeline already provides a number of fintech tools and investment solutions. It has £4bn in assets under administration.

Timeline CEO Abraham Okusanya said: “Timeline Platform is the integrated ecosystem built for modern financial advisers. We’re creating something magical. A platform that’s intuitive, that pulls through data seamlessly and is fully integrated with our existing planning and portfolio management tech.

“We’ve thoughtfully crafted a unified platform that fades into the background, putting the adviser-client relationship front and centre, right at its heart. This is not just another 'me-too' platform — it's what we call Platform 3.0.”

Timeline says the platform will focus on improving the client experience, streamline adviser workflow and reduce costs by providing an integrated technology stack for Financial Planning, portfolio management, custody and administration of client assets.

The platform will have a number of tools including a Customisable Factfind, Risk Profiler, Cashflow, Investment Analytics, Modular Reporting, Digital Onboarding Suite (including KYC/AML, Digital Letters-of-Authority), and Client Portal with embedded Trading and Custody capabilities.

The company plans to work with a pool of existing firms during the Beta phase, adding more functionality before opening the doors to the rest of the market in the Autumn.

Thomas Hogg, vice president of product, demonstrated the new platform at the conference.

He said: “We have delivered a platform that will exceed adviser expectations.

“We know that many advisers are frustrated with the customer service levels they receive from platforms, so our approach to gradually onboard adviser firms will ensure we deliver excellent customer service and a product that delights.”