The acquisition is the first for the Doncaster-based retirement income specialist.

The deal, for an undisclosed sum, bring £490m in assets taking the combined company to around £1bn in assets under influence.

Tenet&You will become an appointed representative of My Pension Expert. The brand formerly operated as an appointed representative of the Tenet Group.

All clients will be moved across to My Pension Expert systems as they become part of the My Pension Expert group.

Andrew Megson, CEO of My Pension Expert, said: “Throughout this entire process, our focus has been on ensuring the best possible outcomes for the existing Tenet&You customers. A great deal of work has gone into making sure the move is seamless, and My Pension Expert is perfectly positioned to provide our new clients with outstanding service and care.

“This marks our first acquisition, and we look forward to continuing our growth and strengthening our offering in the years to come. We’re an ambitious business, and the entire team are excited to continue driving My Pension Expert forward in the years to come.”

My Pension Expert was founded in 2010 and specialises in providing independent advice to UK consumers on their pension plans. The business has a carbon-neutral policy and is offsetting its carbon footprint by monthly contributions to a tree-planting programme in the UK and around the world.

My Pension Expert uses telephone and video-based services to provide independent financial advice nationally to clients at or near retirement.

Doncaster-based My Pension Expert is backed by Palatine Private Equity. The private equity firm invested in the IFA in 2022.

Kieran Lawton, senior investment director at Palatine, said: “The acquisition of T&Y represents a fantastic opportunity for My Pension Expert to expand its high-quality service to a significant number of new customers. We are delighted to support Andrew and the team on this transaction and look forward to continuing to work with them on implementing the company’s strategic growth plans, both through organic growth and further M&A.”