The firm's quarterly barometer has been surveying advisers'
attitudes to the RDR and beyond over the past few years.
Firms who were considering switching platforms were primarily larger firms with more than 25 advisers. Some 37 per cent of larger firms were considering switching compared to 31 per cent of sole traders.
Costs and investment scope were cited as the main reasons for making the switch while other factors were functionality of online services, research capabilities and risk management support. Larger firms were most concerned about functionality of online services while smaller firms were switching for better research capabilities and risk management support.
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Andy Beswick, intermediary director at Aviva, said: "A lot of advisers have already looked at and refined their business models and client propositions in light of RDR so it isn't surprising that a large number of them are considering a new platform based on a new set of requirements and expectations from their clients.
"Advisers know what they need from platforms and have their own individual priorities. What's important is that platform providers understand that these needs and priorities are not universal. Advisers from different sized firms have different expectations which must be met if they are to stay with a platform."

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