Ms Sneddon will take up her new position on 1 December. She will take responsibility for Alliance Trust Savings Direct Channel as well as marketing for the whole business. Alliance Trust Savings has seen assets increase by more than 32% in the last 12 months.
She has over 25 years' experience in financial services and joins from Royal London where she held a variety of roles including retail director for the bancassurance proposition, brand and communications director for Bright Grey, and latterly brand and communications director for the group.
Patrick Mill, managing director of Alliance Trust Savings, said: "I am delighted to welcome Susan on board. Susan will be joining my senior team and will play a major role in the continued growth of Alliance Trust Savings in the platform market. Susan's background, including building a new business with Bright Grey, makes her ideally placed to help us develop and deliver the ambitions of the business."
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Susan Sneddon said: "Alliance Trust Savings is a business with clear ambition in a market with great potential. It has a hugely attractive proposition for customers and intermediaries with its distinct flat fee charging model and broad investment range. It has already achieved excellent growth in 2013 and I am excited about the part that marketing will play in delivering its future plans.
"I am looking forward to joining the team and supporting the development of Alliance Trust Savings into a major player in the platform market."
Alliance Trust Savings is a provider of Sipps, Isa and sharedealing accounts. As at 10 September 2013, Alliance Trust Savings administered over £5bn of assets.